Thursday, October 10, 2019
Night World : Daughters of Darkness Chapter 4
What a difference a day made. Somehow, in the hot, hazy August sunlight the -next morning, Mary-Lynnette couldn't get serious about checking on whether Mrs. Burdock was dead. It was just too ridiculous. Besides, she had a lot to do-school started in just over two weeks. At the beginning of June she had been sure summer would last forever, sure that she would neversay, ââ¬Å"Wow, this summer has gone by so fast.â⬠And now here she stood in mid-August, and she was saying, ââ¬Å"Wow, it's gone by so fast.â⬠I need clothes, Mary-Lynnette thought. And a new backpack, and notebooks, and some of those little purple felt-tip pens. And I need to make Mark get all those things, too, because he won't do it by himself and Claudine will never make him. Claudine was their stepmother. She was Belgian and very pretty, with curly dark hair and sparklingdark eyes. She was only ten years older than MaryLynnette, and she looked even younger. She'd been the family's housecleaning helper when Mary Lynnette's mom first got sick five years ago. MaryLynnette liked her, but she was hopeless as a substitute mother, and Mary-Lynnette usually ended up taking charge of Mark. So I don't have time to go over to Mrs. B.'s. She spent the day shopping. It wasn't until after dinner that she thought about Mrs. Burdock again. She was helping to dear dishes out of the family room, where dinner was traditionally eaten in front of the TV, when her father said, ââ¬Å"I heard something today about Todd Akers and Vic Kimble.â⬠ââ¬Å"Those losers,â⬠Mark muttered. Mary-Lynnette said, ââ¬Å"What?â⬠ââ¬Å"They had some kind of accident over on Chiloquin Road-over between Hazel Green Creek and Beavercreek.â⬠ââ¬Å"A car accident?â⬠Mary-Lynnette said. ââ¬Å"Well, this is the thing,â⬠her father said. ââ¬Å"Apparently there wasn't any damage to their car, but they both thought they'd been in an accident. They showed up at home after midnight and said that something had happened to them out there-but they didn'tknow what. They were missing a few hours.â⬠He looked at Mark and Mary-Lynnette. ââ¬Å"How about that, guys?â⬠ââ¬Å"It's the UFOs!â⬠Mark shouted immediately, dropping into discus-throwing position and wiggling his plate. ââ¬Å"UFOs are a crock,â⬠Mary-Lynnette said. ââ¬Å"Do youknow how far the little green men would have to travel-and there's no suchthing as warp speed. Whydo people have to make things up when the universe is just just blazing with incredible things that are real-ââ¬Å"She stopped. Her family was looking at her oddly. ââ¬Å"Actually Todd and Vic probably just got smashed,â⬠she said, and put her plate and glass in the sink. Her father grimaced slightly. Claudine pursed her lips. Mark grinned. ââ¬Å"In a very real and literal sense,â⬠he said. ââ¬Å"We hope.â⬠It was as Mary-Lynnette was walking back to the family room that a thought struck her. Chiloquin Road was right off Kahneta, the road her own house was on. The road Mrs. B.'s house was on.It was only two miles from Burdock Farm to Chiloquin. There couldn't be any connection. Unless the girls were burying the little green man who'd abductedVic and Todd. But it bothered her. Two really strange things happening in the same night, in the same area. In a tiny, sleepy area that never saw any kind of excitement. I know, I'll call Mrs. B. And she'll be fine, and that'll prove everything's okay, and I'll be able to laugh about all this. But nobody answered at the Burdock house. The phone rang and rang. Nobody picked it up and the answering machine never came on. Mary-Lynnettehung up feeling grim but oddly calm. She knew what she had to do now. She snagged Mark as he was going up the stairs. ââ¬Å"I need to talk to you.â⬠ââ¬Å"Look, if this is about your Walkman-ââ¬Å" ââ¬Å"Huh? It's about something we have to do tonight.â⬠Mary-Lynnette looked at him. ââ¬Å"What aboutmy Walkman?â⬠ââ¬Å"Uh, nothing. Nothing at all.â⬠Mary-Lynnette groaned but let it go. ââ¬Å"Listen, Ineed you to help me out. Last night I saw something weird when I was on the hillâ⬠¦.â⬠She explained as succinctly as possible. ââ¬Å"And now more weird stuff with Todd and Vic,â⬠she said. Mark was shaking his head, looking at her in something like pity. ââ¬Å"Mare, Mare,â⬠he said kindly. ââ¬Å"You really are crazy, you know.â⬠ââ¬Å"Yes,â⬠Mary-Lynnette said. ââ¬Å"It doesn't matter. I'm still going over there tonight.â⬠ââ¬Å"To do what?â⬠ââ¬Å"To check things out. I just want toseeMrs. B. If I can talk to her, I'll feel better. And if I can find out what's buried in that garden, I'll feel a wholelotbetter.â⬠ââ¬Å"Maybe they were burying Sasquatch. That government study in the Klamaths never did find him, you know.â⬠ââ¬Å"Mark, you owe me for the Walkman. For whatever happened to the Walkman.â⬠ââ¬Å"Uhâ⬠¦Ã¢â¬ Mark sighed, then muttered resignedly.â⬠Okay, I owe you. But I'm telling you right now, I'm not going to talk to those girls.â⬠ââ¬Å"You don't have to talk to them. You don't evenhave to see them. There's something else I want youto do.â⬠The sun was just setting. They'd walked this roada hundred times to get to Mary-Lynnette's hill-the only difference tonight was that Mark was carryinga pair of pruning shears and Mary-Lynnette had pulled the Rubylith filter off her flashlight. ââ¬Å"You don't reallythink they offed the old lady.â⬠ââ¬Å"No,â⬠Mary-Lynnette said candidly. ââ¬Å"I just want to put the world back where it belongs.â⬠ââ¬Å"You want what?â⬠ââ¬Å"You know how you have a view of the way theworld is, but every so often you wonder, ââ¬ËOh, myGod, what if it's really different?'Like, ââ¬ËWhat if I'm really adopted and the people I think are my parentsaren't my parents at all?' And if it were true, it would change everything, and for a minute you don't know what's real. Well, that's how I feel right now, and I want to get rid of it. I want my old world back.â⬠ââ¬Å"You know what's scary?â⬠Mark said. ââ¬Å"I think Iunderstand.â⬠By the time they got to Burdock Farm, it was full dark. Ahead of them, in the west, the star Arcturus seemed to hang over the farmhouse, glittering faintly red. Mary-Lynnette didn't bother trying to deal withthe rickety gate. She went to the place behind the blackberry bushes where the picket fence had fallen flat. The farmhouse was like her own family's, but with lots of Victorian-style gingerbread added. MaryLynnette thought the spindles and scallops and fretwork gave it a whimsical air-eccentric, like Mrs. Burdock. Just now, as she was looking at one of the second-story windows, the shadow of a moving figure fell on the roller blind. Good, Mary-Lynnette thought. At least I know somebody's home. Mark began hanging back as they walked down the weedy path to the house. ââ¬Å"You said I could hide.â⬠ââ¬Å"Okay. Right. Look, why don't you take thoseshears and sort of go around back-ââ¬Å" ââ¬Å"And look at the Sasquatch grave while I'm there? Maybe do a little digging? I don't think so.â⬠ââ¬Å"Fine,â⬠Mary-Lynnette said calmly. ââ¬Å"Then hidesomewhere out here and hope they don't see you when they come to the door. At least with the shears you have an excuse to be in the back.â⬠Mark threw her a bitter glance and she knew she'dwon. As he started off, Mary-Lynnette said suddenly, ââ¬Å"Mark, be careful.â⬠Mark just waved a dismissive hand at her without turning around. When he was out of sight, Mary-Lynnette knockedon the front door. Then she rang the doorbellitwasn't a button but an actual bellpull. She could hear chimes inside, but nobody answered. She knocked and rang with greater authority. Every minute she kept expecting the door to open to reveal Mrs. B., petite, gravelly-voiced, blue-haired,dressed in an old cotton housedress. But it didn't happen. Nobody came. Mary-Lynnette stopped being polite and began knocking with one hand and ringing with the other. It was somewhere in the middle of this frenzy ofknocks and rings that she realized she was frightened. Really frightened. Her world view was wobbling.Mrs. Burdock hardly ever left the house. She always answered the door. And Mary-Lynnette had seenwith her own eyes that somebody was home here. So why weren't they answering? Mary-Lynnette's heart was beating very hard. She had an uncomfortable falling sensation in her stomach. I should get out of here and call Sheriff Akers. It's his job to know what to do about things like this.But it was hard to work up any feeling of confidence in Todd's father. She took her alarm and frustration out on the door. Which opened. Suddenly. Mary-Lynnette's fist hit air and for an instant she felt sheer panic, fear of the unknown. ââ¬Å"What can I do for you?â⬠The voice was soft and beautifully modulated. Thegirl was just plain beautiful. What Mary-Lynnette hadn't been able to see from the top of her hill was that the brown hair was aglow with rich chestnut highlights, the features were classically molded, the tall figure was graceful and willowy. ââ¬Å"You're Rowan,â⬠she said. ââ¬Å"How did you know?â⬠You couldn't be anything else; I've never seen anybody who looked so much like tree spirit. ââ¬Å"Your aunt told me about you. I'm Mary-Lynnette Carter, Ilive just up Kahneta Road. You probably saw my house on your way here.â⬠Rowan looked noncommittal. She had such a sweet,grave face-,and skin that looked like white orchid petals, Mary-Lynnette thought abstractedly. She said, ââ¬Å"So, I just wanted to welcome you to the neighborhood, say hello, see if there's anything you need.â⬠Rowan looked less grave; she almost smiled and her brown eyes grew warm. ââ¬Å"How nice of you. Really. I almost wish we did need something â⬠¦ but actually we're fine.â⬠Mary-Lynnette realized that, with the utmost civility and good manners, Rowan was winding up the conversation. Hastily she threw a new subject into the pool. ââ¬Å"There are three of you girls, right? Are you going to school here?â⬠ââ¬Å"My sisters are.â⬠ââ¬Å"That's great. I can help show them around. I'll be a senior this year.â⬠Another subject, quick, MaryLynnette thought. ââ¬Å"So, how do you like Briar Creek? It's probably quieter than you're used to.â⬠ââ¬Å"Oh, it was pretty quiet where we came from,â⬠Rowan said. ââ¬Å"But we love it here; it's such a wonderful place. The trees, the little animals. . .â⬠She broke off. ââ¬Å"Yeah, those cute little animals,â⬠Mary-Lynnette said. Get to the point, her inner voices were telling her. Her tongue and the roof of her mouth felt like Velcro. Finally she blurted, ââ¬Å"So-so, um, how is your aunt right now?â⬠ââ¬Å"She's-fine.â⬠That instant's hesitation was all Mary-Lynnette needed. Her old suspicions, her old panic, surged up immediately. Making her feel bright and cold, like aknife made of ice. She found herself saying in a confident, almost chirpy voice, ââ¬Å"Well, could I just talk to her for a minute? Would you mind? It's just that I have something sort of important to tellherâ⬠¦.â⬠She made a move as if to step over the threshold. Rowan kept on blocking the door. ââ¬Å"Oh, I'm sosorry. Butwell, that's not really possible rightnow.â⬠ââ¬Å"Oh, is it one of her headaches? I've seen her in bed before.â⬠Mary-Lynnette gave a little tinkly laugh. ââ¬Å"No, it's not a headache.â⬠Rowan spoke gently, deliberately. ââ¬Å"The truth is that she's gone for a few days.â⬠ââ¬Å"Gone?â⬠ââ¬Å"I know.â⬠Rowan made a little grimace acknowledging that this was odd. ââ¬Å"She just decided to take a few days off. A little vacation.â⬠ââ¬Å"But-gosh, with you girls just getting hereâ⬠¦Ã¢â¬ Mary-Lynnette's voice was brittle. ââ¬Å"Well, you see, she knew we'd take care of thehouse for her. That's why she waited until we came.â⬠ââ¬Å"But-gosh,â⬠Mary-Lynnette said again. She felt aspasm in her throat. ââ¬Å"Where-just where did she go?â⬠ââ¬Å"Up north, somewhere on the coast. I'm not sure of the name of the town.â⬠ââ¬Å"But . . .â⬠Mary-Lynnette's voice trailed off. Back off, her inner voices warned.Now was the time to be polite, to be cautious. Pushing it meant showing this girl that Mary-Lynnette knew something was wrong with this story. And since somethingwas wrong, thisgirl might be dangerousâ⬠¦. It was hard to believe that while looking at Rowan'ssweet, grave face. She didn't look dangerous. But thenMary-Lynnette noticed something else. Rowan was barefoot. Her feet were as creamy-pale as the rest ofher, but sinewy. Something about them, the way they were placed or the clean definition of the toes, made Mary-Lynnette think of those feet running. Of savage, primal speed. When she looked up, there was another girl walking up behind Rowan. The one with dark golden hair. Her skin was milky instead of blossomy, and her eyes were yellow. ââ¬Å"This is Kestrel,â⬠Rowan said. ââ¬Å"Yes,â⬠Mary-Lynnette said. She realized she was staring. And realized, the moment after that, that shewas scared. Everything about Kestrel made her thinkof savage, primal movement. The girl walked as if she were flying. ââ¬Å"What's going on?â⬠Kestrel said. ââ¬Å"This is Mary-Lynnette,â⬠Rowan said, her, voice still pleasant. ââ¬Å"She lives down the road. She came to see Aunt Opal.â⬠ââ¬Å"Really just to see if you needed anything,â⬠MaryLynnette interjected quickly. ââ¬Å"We're sort of your only neighbors.â⬠Strategy change, she was thinking. About-face. Looking at Kestrel, she believed in danger. Now all she wanted was to keep these girls from guessing what she knew. ââ¬Å"You're a friend of Aunt Opal's?â⬠Kestrel asked silkily. Her yellow eyes swept Mary-Lynnette, first up, then down. ââ¬Å"Yeah, I come over sometimes, help her withtheâ⬠-oh, God, don't say gardening-ââ¬Å"goats. Um, I guess she told you that they need to be milked everytwelve hours.â⬠Rowan's expression changed fractionally. MaryLynnette's heart gave a violent thud. Mrs. B. would never,everleave without giving instructions aboutthe goats. ââ¬Å"Of course she told us,â⬠Rowan said smoothly, justan instant too late. Mary-Lynnette's palms were sweating. Kestrelhadn't taken that keen, dispassionate, unblinkinggaze off her for a moment. Like the proverbial birdof prey staring down the proverbial rabbit. ââ¬Å"Well, it'sgetting late and I bet you guys have things to do. I should let you go.â⬠Rowan and Kestrel looked at each other. Then theyboth looked at Mary-Lynnette, cinnamon-brown eyes and golden eyes fixed intently on her face.Mary-Lynnette had the falling feeling in her stomach again. ââ¬Å"Oh, don't goyet,â⬠Kestrel said silkily. ââ¬Å"Why don'tyou come inside?ââ¬
Wednesday, October 9, 2019
E Market Business Plan Research Paper Example | Topics and Well Written Essays - 1500 words
E Market Business Plan - Research Paper Example In the world today, people are advancing in technology to such levels that they can be able to exchange goods and services without necessarily having physical contacts. The information technology has advanced so that information can be passed from one individual to another within a very short time and easily. This has helped people to develop ways to negotiate means to buy and purchase products from people who stay in distant places without necessarily visiting the people who possess such commodities. The payment systems are implemented in such ways that money is transferred from one individual to another through an internet enabled systems and connectivity that link the buyer to the seller (Turban, King and Lang 418). Through the different systems, commodities are delivered to the customers who buy them as per plans that are considered appropriate to the two parties involved in this business (Funk 27). In another way, marketing and promotion services are conducted through the intern et and they characterize display of information that is important about specific commodities is availed in websites. Through the online services, a variety of businesses have been established in the world, ranging from banks, store and warehouses as well as supermarkets which sell food products and allow payments to be done in advance and through electronic transfers. In most instances, credit cards have been used to make payments for good ordered and they enable a buyer to purchase products that are worth very high amount of money without limitation (Turban, King and Lang 384). ... The business idea was established in order to address the issue of art business by making the products available to as many people as possible, both in terms of quantity and quality. GANC will have its offices in the city of New York in the United States of America, (USA) but it will serve people in different parts of the world who have access to the internet. GANC will deal with products like music in CDs and DVDs, painting, sculptures and photographs, which are highly required by very many people within the world (Funk 57). Mission To be the best alternative artwork center to all the people in the world distinguishing ourselves in terms of diversity of products, high quality and providing accessible products to all customers and assurance of timely delivery Keys to success Highly accessible website to display our products High technological system of making orders, payment of orders and communicating to the customers Effective advertising programs which will ensure that all the peo ple are able to access the products An exciting image of the GANC store to display the products that are purchasable by customers An effective shipment programs for products bought by customers from far countries Market Description In the world today, pieces of art have been considered one of the important parts of life to very many people in different social classes and of different economic status. In the field of music, there is production of different varieties according to language, styles of singing and the contents and the intended purposes. For instance, many people are engaged in production of gospel or secular, reggae or soft music as well as the diversity in different world languages and cultural diversities.
Tuesday, October 8, 2019
Case Essay Example | Topics and Well Written Essays - 250 words - 2
Case - Essay Example ionally, the salary ranges and fringe benefits awarded by the college are moderately lower than the payments offered at equivalent colleges in the area. Some of the colleges in the area pay full or at least half of the travel expenses, but Northwest College does not compensate for travel cost if candidates are not employed. The college provides travel expenses if the applicant is given a position and accepts full reimbursement for travel cost given. The recruiting policy of the college requires final applicant approval by the head of department, academic affairs vice president, and the college president. Additionally, the college has a policy demanding that a minimum of two applicants be summoned to the school before any applicant can be employed, for appropriate screening. Other applicants are contacted after two monthsââ¬â¢ waiting period between the first contact, application and college interview. The new recruiting system will include at least twenty or more full-time instructors in the business administration department, and the head of the department. This will promote quick candidate selection, contact and appointment into various positions needed. It will also distribute different job responsibilities and allow quick candidate
Sunday, October 6, 2019
Synthesis Essay on Rear Window Example | Topics and Well Written Essays - 1500 words
Synthesis on Rear Window - Essay Example Jeff telephones Thorwald and asks him to meet him at a bar, providing Lisa and Stella with the opportunity to dig up the flower patch, but they find nothing. Lisa then climbs through the fire escape into Thorwaldââ¬â¢s apartment, but unfortunately, he returns and catches her. Jeff witnesses this through the window and calls the police to save Lisa, who signals to him across the courtyard with Mrs. Thorwaldââ¬â¢s ring. Thorwald notices Lisa signaling to Jeff through the window and realizes that Jeff is behind the whole scheme to uncover him as the murderer of his wife. à In the scuffle that follows Thorwald throws a yelling Jeffries through the window, but the police arrive in time to catch him before he hits the ground, and only suffers another broken leg. The police arrest Thorwald, who confesses to murdering his wife. In the final scene of the movie, Jeff has broken his other leg too as a result of the fall and is shown resting at peace in his wheelchair. Across the courtya rd, the lonely woman has a new-found friendship with the songwriter, the lover of the dancer returns home from the military, the elderly couple has acquired a new dog, and the young couple is constantly arguing. Rear Window provides an insightful view of the social and psychological factors that give rise to difficulties experienced in relationships between men and women. Jeffââ¬â¢s relationship with Lisa and the relationships of the other tenants across the courtyard combines throughout the film to bring out this central theme.... In the scuffle that follows Thorwald throws a yelling Jeffries through the window, but the police arrive in time to catch him before he hits the ground, and only suffers another broken leg. The police arrest Thorwald, who confesses to murdering his wife. In the final scene of the movie, Jeff has broken his other leg too as a result of the fall and is shown resting at peace in his wheelchair. Across the courtyard, the lonely woman has a new-found friendship with the songwriter, the lover of the dancer returns home from the military, the elderly couple has acquired a new dog, and the young couple is constantly arguing. Rear Window provides an insightful view of the social and psychological factors that give rise to difficulties experienced in relationships between men and women. Jeffââ¬â¢s relationship with Lisa, and the relationships of the other tenants across the courtyard, combines throughout the film to bring out this central theme. In The Women Who Knew Too Much, Tania Modlesk i interprets The Rear Window by using it as the basis for an analysis of the male and female spectators. Modleski asserts that the film stresses both male and female points of view, with both Jeff and Lisa being portrayed in the reverse shots observing the neighbors through the rear window. She stresses that the male character is not domineering over the female character, and that spectators get the opportunity to identify themselves with both Jeff and Lisa on different occasions. Lisa related to the characters through empathy and identification, whereas Jeff was more interested in spying on them and adopting a controlling relation to the happenings in their lives. Through these two perspectives, Modleski brings out the instances in the film that provided spectators with the
Saturday, October 5, 2019
Severe Acute Respiratory Syndrome Essay Example | Topics and Well Written Essays - 750 words
Severe Acute Respiratory Syndrome - Essay Example It was in the late 2002, researchers found in the clinics of southern China, a febrile upper respiratory illness, which was progressing into a life threatening pneumonia in some persons. It later turned out to be an explosive outbreak in Hong Kong, which The World Health Organization (WHO) in March 2003 defined as Severe Acute Respiratory Syndrome (SARS). The WHO has formed guidelines for the global surveillance of severe acute reparatory syndrome, for the purpose of detecting cases rapidly and to prevent the further national or international spreading of the disease. Characteristics of SARS ââ¬âspread and severity of SARS Through droplets The major mode of spreading the disease is considered to be by droplet spread by close person-to-person contact. The most cases reported that people who lived with the patient or had direct contact had affected the disease. In a research study it was found that, SARS-CoV would affect the persons in close vicinity of an infected person. Through contact with fomites Studies have proven that virus can remain viable on a dry surface for a period up to 24hours. By touching the objects or surfaces contaminated with the virus can affect in the sensitive parts like membranes of the eye, nose, or mouth. Virus spread through the fomites has higher risk of causing the disease. Through the faeces Studies have proven that the SARS-CoV can sustain in faeces. It can remain unharmed at room temperature for 1to 2 days and stays up to 4days in stools from patients with diarrhea. Through airborne spread The community outbreak in the March 2003, which affected more than 300 patients, points a finger at the possibility of transmitting the virus airborne. A diarrhea patient had been affected by the virus-laden aerosols that traveled from the sewer of the other flats. Some of the aerosols that assist the disease transmission are created by some medical procedures such as endotracheal intubation, open tracheal suction, and nasopharyngeal aspirat ion. The situations prevailed in the hospital is under the study that whether inadequate ventilation in the packed atmosphere has contributed anything to the hospital outbreak. The epidemic SARS was started as a hospital outbreak in many countries highly affecting the health care workers. Failure to implement adequate personal protective equipment or proper infection control procedures were said to be the reasons for such hospital outbreaks. Some cases reported had no history of infection and were sporadically occurring. The scientists found it difficulty in preventing the virus as there was rapid dissemination in the major cities. In the same way, it was found that the herd immunity was very low in the affected countries. Only in places where effective public health measures were in practice, people could put off the virus. Most feared characteristic The factor that makes people nervous about traveling and cancels their travel plans is that the SARS can transmit through contact wit h fomites. The WHO has officially declared cases about the patients affected by the virus through fecal-oral contact. So they fear in going to other places where they may have to get in contact with other people or even need to go to a hotel. If an affected person had been in the hotel before them, the virus can still remain unharmed in the surface and can transmit the disease into them. It is proven that the virus can remain in the dry surface for 24hours. Such fear and anxiety about the disease causes people to cancel their trips to other countries, in fact it helps in preventing the disease to some extent. Bibliography Severe Acute Respiratory Syndrome. SARS Case 1, Autospy Singapore. Retrieved from http://www.afip.org/hot-topics/SARS/case1.html Trends and directions for global public health
Friday, October 4, 2019
Corporate Social Responsibility (CSR) in action Article
Corporate Social Responsibility (CSR) in action - Article Example Kellogg has had a rich history of corporate social responsibility which is designed to address the challenges posed by the dynamic external environment. The company has been involved in a wide range of activities and initiatives which are aimed at enhancing the quality of life both within and beyond the organization. In terms of activities internal to the organization, Kellogg encourages employee volunteerism, promotes diversity at work place and ensures a healthy and safe workplace. It ensures provision and sale of nutritious product in a bid to promote healthy living for all its customers. As a part of its CSR initiatives Kellogg contributes to various institutions which promote healthy living and food consumption among its customers. This includes contribution of funds to YMCAs Activate America campaign, Action for Healthy Kids initiative which is involved in reducing obesity among kids; the Kelloggs Swim Active program which provides swimming facilities to youngsters in the UK, as part of its mission to promote healthy lifestyles; the Global FoodBanking Network which is actively involved in providing hunger-relief to various countries across the world etc., among many others. The motto of the company indicates a strong social commitment as an inherent aspect of its trade, a tradition which the management has followed since over a hundred years. Its dedicated efforts to ensure a safe and healthy environment for its workforce, promotion of equality and diversity at workplace, a dedicated commitment to conserve and protect natural resources for promoting sustainable growth; and a broad social goal of ensuring well being of the community at large, as a part of its corporate social responsibility strategy, helped the company gain widespread acclaim and support. It helped the company in creating a positive reputation in the market, and in generating goodwill among its investors. The company
Thursday, October 3, 2019
Compare and Contrast the Characteristics of a Growing and a Mature Product Market Essay Example for Free
Compare and Contrast the Characteristics of a Growing and a Mature Product Market Essay ââ¬ËUse extended examples to compare and contrast the characteristics of a growing and a mature product market. Regardless of the value of every product, they all progress through a product life cycle. The phase starts with the introduction of the product and gradually moves to growth, maturity and finally be replaced by new improved products or naturally decline. Each of these stages of product life cycle requires a different marketing mix and research. The life of a product is the period over which it appeals to customers. The sales performance of any product rises from nothing when the product is introduced to the market reaches a peak and then declines to nothing again. Examples of products that have had short lifespan in recent years are home computers. New models with new specifications are launched on the market rapidly to be replaced by newer models which is a similar story for mobile phones (ref: the times hundred business studies; Marketing Theory; online) Increase in the profit of the company is every businesses core goal. To reach the goal product life cycle management is vital. Some companies use strategic planning and others follow the basic rules of the different life cycle phase that are analysed later. The performance of the product has the main effect on the performance of every business from income to profit to cost recovery. Product life cycle helps business management decide which of its current products should receive more or less investment to ensure the business achieves its objectives. Letââ¬â¢s take an example of Apple iPhone: Introduction: Apple first introduces iPhone in Macworld San Franciscoââ¬âJanuary 9, 2007 (ref: Apple Press info; online). Growth: The apple iPhone sales for the year 2008 with 245% sales increase (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Maturity: They introduced iPhone in other networks like 3G, 3Gs and Vodafone. Decline: iPhone 3G sold in cheaper price. Now they have moved from iPhone 3G to IPhone 4 and the latest iPhone 4 Siri. Apple first introduced iPhone in Macworld San Franciscoââ¬âJanuary 9, 2007. After its release iPhone made very good marketing sales in the stores. Many people lined up in front of the apple store to buy the newly released iPhone. Soon after its release apple had the sales of 6. 89 million (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Apple used various promotional strategies to increase their market share. Their TV ads introduced people what their key features where and how they could be used. The first UK network to sell iPhone was O2 (ref; BBC news; O2 get iPhone contract in UK; online). After the partnership between the two business companies, O2 provided different monthly plan and tariffs for iPhone. More people where interested in buying iPhone in monthly plan and tariffs with O2. Apple also provided their customers with 1 Year free warranty for iPhone by which they managed to win trust and satisfaction from the customers. Because the iPhone was only supported by a single network 02, the company started to face decline in sale prices. They were at the maturity stage so; the iPhone brought different plan and ideas to boost up their sales again. In order to do so apple reduced price of iPhone. They made partnership with other networks like Vodafone (ref; BBC news; Vodafone enters UK iPhone market; online). Positive progress where then seen after they planned to join other networks and reduce the product price. In the time between 2009 and 2010 apple were able to sell 20, 731,000 iPhone. But they are rapidly doing there product development and now they have recently released iPhone 4s on 14th October 2011 (ref: techradar. com; apple iPhone 4S UK release date announced; online). Through the above different phases Apple has been able to establish itself a third position in the smartphone market share. This shows how different product phases can affect a company. As you can see iPhone had the popularity on the introduction and increased sales on the growing phase but it started to have fewer sales and went into maturity. At the maturity phase apple had to invest more on their product development and increase their sales and popularity. They had less income but more expenses as they had to implement development plans and strategies and increase advertisement. During the phases apple may not have been able to make profit but they gradually came up with new ideas and increased income. Summing up the product life cycle has a significant impact on the business strategy and performance including marketing and product development. It also helps the business determine when itââ¬â¢s reasonable to eliminate certain product, what are the consequences and also work on substituting it with new innovative product. But with the benefits there are also some limitations of product life cycle. As Products, companies and markets are different, so not all products or services go through every stage of the PLC. There have been many cases where products have gone straight from introduction to decline, usually because of bad marketing, misconceived features, lack of value to the consumer or simply a lack of need for such a product. However, even if products would go through every stage of the PLC, not all products/services spend the same length of time at each stage. This adds another level of complexity in determining which PLC stage the product is in and consequently, which strategy to apply (ref: marketing91. com; limitation PLC; online). Hence, there are both benefits and limitations of product life cycle and it has different effect on a company depending on which stage the product is and what strategy is to be implemented. The Product Life Cycle model is inefficient when dealing with Brands or Services. Brands are not products but do have a life cycle of their own, and products belonging to a certain brand will experience a very different life cycle than the brand itself. For example, Dell and Mercedes-Benz are very strong brands whose life cycle is marginally affected by the failure of any of the products, which they hold (ref: marketing91. com; limitation PLC; online).
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